Players travel all over the globe setting up runway shows, booking photo shoots, and opening boutiques as they attempt to become a worldwide fashion icon in Imagine: Fashion Designer World Tour. Gamers create their unique brand by designing a logo with custom colors, fonts, and backgrounds, and then they have to put together a variety of themed collections. The fashion world is all about exposure, so players must open boutiques in the world's fashion capitals, outfit the biggest celebrities with new designs, and sponsor runway shows and photo shoots. Fame is fleeting however, and if gamers want to stay relevant they must continue to search the globe for the latest fashion trends.
